Hanataba x Impecta - A Blooming Collaboration
What happens when Swedish design innovation meets Nordic growing expertise?
When form, color, and feeling come together with seeds that are tested, reliable, and suited to Nordic conditions, you can create something of your own—without needing to know everything from the start.
Hanataba brings the design, the complete experience, and the tools that make it easy to create beautiful arrangements without floristry training. Impecta brings the seeds and growing know-how—adapted for the Nordic climate and selected to actually germinate and thrive.
Why we created this collaboration
This collaboration started from a simple insight: many people love flowers, but few get to experience the feeling of creating a bouquet from scratch—with blooms they’ve grown themselves.
Together with Impecta, we’ve created two thoughtfully curated gift boxes that make the whole journey possible. Not by simplifying away what’s beautiful, but by removing what feels uncertain.
What’s included
- Hanataba Bouquet Twister (Champagne Gold)
- Hanataba flower frog (kenzan) 70 mm
- 7 carefully selected cut-flower seed varieties
- Everything packed in a sleek gift box
Bouquet “Noir”
A deep, dramatic composition in tones of wine red and dark purple. Foxtail amaranth and millet add height and movement, while snapdragons and annual asters create a full, layered middle. Scabiosa and zinnia float through the arrangement like velvety accents—powerful, expressive, and alive.
Bouquet “Lumi”
A light, airy blend in tones of lemon yellow, soft blue, and crisp white. Sunflowers and larkspur add height, while ornamental millet creates a delicate middle layer. Cosmos and annual asters drift through the arrangement like floating petals in summer light—tying everything together with soft volume and a natural rhythm.
Lumi box contents
About Impecta
Impecta Fröhandel was founded in 1975 and has since been a driving force in seeds and growing expertise across the Nordics. Based in Sweden and built on decades of experience, they’ve developed one of the region’s most extensive selections of quality seeds for both hobby growers and enthusiasts.
We’re proud to collaborate with a brand that shares our obsession with quality and detail. When we create something together, every part needs to meet the same standard—from design and experience to what actually grows in the soil. Partnering with a team that tests and adapts its range for Nordic conditions gives us confidence the experience works in real life, not just in theory.
